Demographic segmentation is used to target marketing campaigns based on what factors?

Demographic segmentation involves categorizing a target market based on measurable characteristics of the population. It focuses on factors such as age, sex, income, education level, occupation, and family size, among other attributes. By using these characteristics, marketers can create more tailored and effective marketing campaigns that resonate with specific demographic groups.

For instance, different age segments may have distinct preferences and behaviors when it comes to products or services. Similarly, income levels can significantly influence purchasing power and choices, allowing businesses to position their offerings appropriately. By understanding these demographic factors, companies can create targeted messaging, tailor their product offerings, and strategically place their promotions to reach the most relevant audience, thus improving the effectiveness of their campaigns.