FMCG stands for what type of products?

FMCG stands for Fast Moving Consumer Goods. This term is used to describe products that are sold quickly at relatively low cost. These are everyday items that consumers purchase frequently and are generally characterized by a high turnover rate. Examples of FMCG include food and beverages, toiletries, over-the-counter drugs, and other consumables that are purchased regularly.

The designation "fast-moving" reflects the quick consumption cycle of these goods, meaning they are purchased more often than other types of products that may have longer shelf lives and slower sales rates. This classification is crucial for marketers and retailers as it influences their strategies for inventory management, product placement, pricing, and promotional efforts. Understanding FMCG allows businesses to tailor their marketing approaches effectively to meet consumer needs and respond to market trends.