How would you describe the marketing concept?

The marketing concept centers on the idea of creating customer value to outperform competitors. This approach emphasizes understanding and meeting the needs and preferences of customers as the foundation for driving business success. By prioritizing customer satisfaction and delivering value that meets or exceeds expectations, organizations can build strong customer loyalty and differentiate themselves in a competitive market.

A focus on customer value encourages businesses to tailor their products and services to meet specific customer demands, fostering long-term relationships and ensuring that they remain relevant in the marketplace. As markets evolve, the ability to adapt and create additional value for customers is crucial for sustained success.

The other options reflect perspectives that do not align with the modern marketing concept. For instance, prioritizing price alone fails to recognize the importance of overall customer satisfaction, while an internal management focus can lead to disconnects with market demands. Likewise, concentrating solely on product features overlooks the broader goal of delivering holistic value to the customer.