In marketing terminology, who is considered a "user"?

In marketing terminology, a "user" specifically refers to the individual who directly interacts with or utilizes a product or service after it has been acquired. This term emphasizes the experience and engagement with the product, which is crucial for understanding customer satisfaction, product functionality, and overall market performance.

Focusing on the user's perspective allows marketers to gather insights into how effectively the product meets customer needs and expectations. Users provide valuable feedback that can inform product development, marketing strategies, and customer support initiatives.

The other options refer to different roles within the marketing ecosystem: purchasers are focused on the transaction aspect; those responsible for marketing strategies deal with promotional and advertising approaches; and individuals providing reviews and feedback offer insights but do not necessarily represent the broader category of users, as they may or may not be the ones actively using the product. Therefore, identifying someone as a "user" is specifically centered around their active engagement with the product.