In the context of data collection methods, a survey is classified as what type of data?

A survey is classified as primary data because it involves the collection of new data directly from respondents for the specific purpose of the research being conducted. When researchers design and administer surveys, they gather information that has not been previously collected or published, allowing them to obtain insights and opinions directly from the target audience.

This type of data is particularly valuable in marketing research, as it offers current and specific information that reflects the attitudes, behaviors, and preferences of the population being studied. By obtaining data directly, researchers can tailor their surveys to address specific hypotheses or business questions, making the results more relevant and actionable.

In this context, primary data stands in contrast to secondary data, which is information that has already been collected by someone else and is available for analysis, as it does not originate from new data collection efforts.