In which scenario would personal selling be considered most effective?

Personal selling is most effective in scenarios involving one-on-one customer interactions. This approach allows sales representatives to tailor their communication, address specific customer needs, and build a personal relationship with potential buyers. By engaging directly with customers, sales professionals can provide detailed product information, handle objections, and customize their sales pitch based on the customer's feedback and reactions. This level of personalization is key in fostering trust and facilitating a deeper understanding of the product or service being offered, which can significantly enhance the likelihood of closing a sale.

In contrast, mass marketing campaigns are designed to reach a broad audience and rely on general messaging that is not tailored to individual customers. Online advertising strategies likewise seek to reach large groups through digital channels, and while they can be highly effective, they lack the personal touch that personal selling provides. Promotional events may generate interest and foot traffic but may not allow for the same degree of individualized interaction as personal selling does. Therefore, personal selling stands out as most effective when the goal is to connect with customers on a personal level and influence their purchasing decisions.