What is a complaints system designed for?

A complaints system is specifically designed to record and analyze customer complaints. This function is critical in understanding customer satisfaction and addressing issues that may hinder the customer experience. By systematically documenting complaints, organizations can identify trends, common issues, and areas for improvement in their products or services.

The analysis of these complaints enables businesses to make informed decisions that enhance customer service, refine processes, and ultimately foster customer loyalty. It creates a feedback loop where customers feel heard, and their concerns can lead to actionable changes within the organization.

In contrast, options that focus on analyzing employee performance, tracking sales performance, or documenting internal processes do not align with the primary purpose of a complaints system. These functions pertain to different areas of business management and do not directly address customer feedback and complaint resolution.