What is a key characteristic of internal marketing?

A key characteristic of internal marketing is the engagement of employees in promoting company goals. Internal marketing emphasizes creating an organizational culture that aligns employees with the company’s vision and objectives. By engaging employees, organizations can ensure that they are not just passive participants but active advocates for the brand. This can foster a motivated workforce that understands the importance of their role in achieving corporate goals and delivering quality service to customers. When employees are engaged, they are more likely to reflect the company’s values and contribute positively to the customer experience.

The focus in internal marketing is primarily on the workforce rather than external customer engagement, which differentiates it from strategies aimed at customers or suppliers. Additionally, while managing complaints is crucial, it is more about maintaining customer satisfaction than internally marketing the organization's ethos. Similarly, although supplier relationships are important, they fall under the broader spectrum of external relations rather than internal marketing efforts.