What is a leaflet drop?

A leaflet drop refers to a method of door-to-door marketing delivery, where promotional materials, such as leaflets or brochures, are distributed directly to homes and businesses in a specific area. This strategy is often used to reach target audiences in a localized manner, providing them with information about products, services, or events. Leaflet drops can effectively generate interest and drive foot traffic or sales, particularly in community-focused campaigns.

In contrast, other options represent different marketing tactics. Targeting online users relates to digital marketing strategies, which involve engagement through websites, social media, and online ads. A mass email campaign refers to sending bulk messages to a list of email subscribers, focusing on digital communication rather than physical outreach. A promotional event held in a public space involves organizing a gathering to promote a brand or product, which differs significantly from the direct distribution style of a leaflet drop.