What is the main objective of conducting quantitative research?

The main objective of conducting quantitative research is to gather numerical data for analysis. This method relies on structured tools such as surveys and questionnaires that yield statistical data. The emphasis is on quantifying relationships, behaviors, or characteristics within a population, allowing researchers to identify patterns, test theories, and make predictions based on the data observed.

Quantitative research facilitates the collection of data that can be measured and analyzed statistically, which is crucial for validating hypotheses or examining causal relationships. This process allows marketers to make more informed decisions based on measurable data, providing a solid foundation for creating strategies that can be monitored and adjusted over time.

In contrast, the other options focus on aspects that do not align with the primary aim of quantitative research. Providing detailed narratives is more characteristic of qualitative research which seeks to understand experiences, feelings, and behaviors in depth. Exploring deep insights typically relates to qualitative research as well, where the focus is on subjective exploration rather than numerical data. Conducting interviews is a method often associated with qualitative research, emphasizing open-ended responses and personal insights rather than the statistical analysis inherent in quantitative approaches.