What is the primary goal of defining internal customers?

Defining internal customers focuses on understanding and improving the relationships between different departments or teams within an organization. The primary goal of this approach is to ensure that employees are satisfied with the services and support they receive from other internal teams. When employees (or internal customers) have their needs met by other departments, it fosters a more collaborative work environment, enhances productivity, and ultimately leads to better performance across the organization.

By prioritizing employee satisfaction with internal services, companies can create a more effective and efficient workflow, reduce friction between departments, and build a positive organizational culture. This emphasis on internal customer satisfaction contributes directly to operational success and can have a cascading effect on external customer satisfaction and sales as well, but the primary focus remains on addressing the needs of employees within the organization.