What is the primary purpose of an omnibus survey?

An omnibus survey serves the primary purpose of providing a continuous survey that covers multiple topics within a single study. This type of survey allows organizations to gather diverse information from respondents on various subjects, often at a lower cost compared to conducting separate surveys for each topic. By utilizing this method, researchers can quickly gauge public opinion, track trends, and gather insights on a wide range of issues without the extensive time and financial investment that a more in-depth study would typically require.

This approach is particularly valuable for companies and researchers who need to monitor different aspects of market behavior or consumer preferences simultaneously, making it efficient for collecting data in a single round of research while still allowing for broad insights across multiple areas of interest.