What is the primary role of a distributor in the marketing process?

The primary role of a distributor in the marketing process is to buy products from manufacturers and sell them to retailers or end customers. Distributors serve as intermediaries in the supply chain, facilitating the movement of goods from producers to consumers. They take on the responsibility of managing inventory, logistics, and delivery, ensuring that products are available where and when they are needed.

Distributors play a crucial role in helping manufacturers reach broader markets, as they often have established relationships and networks within the retail industry or with end consumers. This allows manufacturers to focus on their core competencies, such as product development and manufacturing, while distributors handle distribution and sales functions.

Additionally, the distributor can provide valuable market insights and feedback to manufacturers, which can inform product improvements and marketing strategies. Their role is essential in the overall efficiency of the supply chain and contributes significantly to the effectiveness of marketing efforts.

Other options, such as those focused solely on manufacturing, online selling, or developing marketing strategies, do not encapsulate the full scope of a distributor's responsibilities, highlighting the importance of option B as the correct choice.