What is typically monitored during market scanning?

Market scanning involves a comprehensive analysis of external factors that can influence a business's strategic direction. Typically, this includes monitoring emerging external conditions like economic trends, social changes, technological advancements, and competitive landscapes. By focusing on these external factors, organizations can identify opportunities and threats that may impact their market position.

This proactive approach allows marketers and decision-makers to stay ahead of potential changes in the market and adapt their strategies accordingly. For instance, understanding shifts in consumer behavior or regulatory changes can provide valuable insights that inform marketing strategies and resource allocation.

While the other options relate to aspects of business operations, they focus more on internal factors or specific tactical elements rather than the broader external environment that market scanning is designed to assess. Therefore, emphasizing the identification of emerging external conditions captures the core intent of market scanning effectively.