What type of research focuses on statistical data collection?

Quantitative research is centered around the systematic collection and analysis of numerical data. It employs statistical methods to quantify variables, allowing researchers to analyze patterns, test hypotheses, and infer relationships between different data sets. This type of research is often used in circumstances where the goal is to generalize findings across larger populations, making it invaluable in fields like market research, psychology, and the social sciences.

By focusing on numerical data, quantitative research enables researchers to measure phenomena, track changes over time, and determine causality more effectively than other research types that rely on qualitative data, which is more subjective and descriptive in nature. The strength of quantitative research arises from its ability to deliver findings that can be statistically validated and interpreted, providing clear and objective insights into the subject matter.