What type of research is conducted for a specific purpose using new and original sources?

Primary research is conducted for a specific purpose using new and original sources. This type of research gathers data directly from the source and is often tailored to answer particular questions relevant to a specific business or marketing problem. It includes methods such as surveys, interviews, focus groups, and observations. Since primary research involves collecting firsthand data that has not been previously published or analyzed, it provides valuable insights that can inform decision-making and strategies that are unique to the situation at hand.

In contrast, secondary research relies on existing data that has already been collected by others and is typically used for broader insights or to support existing theories. Qualitative and quantitative research, while being types of research approaches, do not specifically address the use of new sources. Qualitative research focuses on understanding the underlying reasons, opinions, and motivations, often producing non-numerical data, while quantitative research deals with numerical data and statistics to ascertain patterns and relationships. Thus, primary research stands out as the correct answer when referring to the collection of original data for a specific purpose.