Which aspect does logistics primarily focus on?

Logistics primarily focuses on the process of getting products from the manufacturer to the end customer. This encompasses a wide range of activities, including transportation, warehousing, inventory management, and order fulfillment. The core objective of logistics is to ensure that products are delivered to customers in the right quantity, at the right time, and in the right condition. This integral part of the supply chain is essential for meeting customer expectations and optimizing operational efficiency.

The other options reflect important elements of business operations but do not capture the central focus of logistics. The relationship between manufacturers and suppliers, while significant in supply chain management, deals more with procurement and supply chain dynamics rather than logistics specifically. The development of product marketing strategies is concerned with how products are positioned in the market and how they are promoted, which falls under the marketing domain rather than logistics. Lastly, the management of promotional activities is related to marketing and advertising efforts, focusing on how to communicate and sell products rather than on the logistical processes that facilitate product delivery.