Which element is NOT part of a marketing information system?

A marketing information system (MIS) is designed to collect, analyze, store, and distribute marketing data to facilitate better decision-making. Each element of an MIS plays a specific role in ensuring that relevant and accurate information is available for strategic planning and operational efficiency.

Data analysis procedures are a key component because they transform raw data into insights that can inform marketing strategies. This involves processing the data gathered from various sources to understand market trends, customer preferences, and campaign effectiveness.

The distribution of marketing information is also a crucial element, as it involves sharing insights with decision-makers and stakeholders to ensure that the right information reaches the appropriate parties in a timely manner. This ensures that marketing efforts are aligned with organizational goals.

The storage of gathered marketing data is fundamental, as it provides a repository for all collected information that can be accessed for future analysis and strategy development. This aspect is essential for maintaining a historical record of marketing activities and performance metrics.

In contrast, internal financial auditing does not fall under the domain of a marketing information system. While financial data may inform marketing decisions, auditing primarily relates to verifying financial records and ensuring compliance with regulations, which is distinct from the marketing-focused data management and analysis processes found in an MIS. Thus, this element is not relevant to the key