Which element is NOT typically included in the 7P marketing mix?

The seven elements of the marketing mix, known as the 7Ps, include Product, Price, Place, Promotion, People, Process, and Physical evidence. Profit, however, is not one of these elements.

While profit is an essential outcome of effective marketing strategies and business operations, it does not directly serve as a component of the marketing mix framework. Instead, the 7Ps focus on the facets companies must manipulate to meet customer needs and improve their market performance.

By focusing on these seven elements, businesses can create comprehensive marketing strategies that enhance consumer satisfaction and drive sales. It's crucial for marketers to optimize the various aspects of the marketing mix to support overall business objectives, which may lead to profit as a resultant outcome, but profit itself does not constitute part of the mix.