Which marketing mix component is introduced in the extended marketing mix?

The correct answer is "Process" because it is one of the additional elements introduced in the extended marketing mix, which expands upon the traditional four Ps (Product, Price, Place, Promotion). The extended marketing mix includes three more elements aimed at addressing the complexities of service marketing and the experiences associated with them.

The "Process" component refers to the systems and procedures that are involved in delivering a product or service to the customer. It encompasses the processes that affect the customer's overall experience, ensuring consistency and quality in service delivery. In service marketing, the way a service is delivered can significantly impact customer satisfaction, making the "Process" a critical element of the mix.

In contrast, the other components listed — Product, Place, and Promotion — are already part of the original four Ps framework. While they remain essential to marketing strategy, they do not represent the additional considerations that specifically address service delivery and customer interaction introduced by the extended marketing mix.