Which of the following best describes a "customer want"?

A "customer want" is best described as a specific satisfier for a need. This definition highlights that a want is more detailed and targeted compared to a need. While a need refers to a basic requirement or necessity, such as food, water, or shelter, a want arises when individuals have specific preferences about how those needs can be met. For instance, a person may need food, but they might want a specific type of cuisine, like sushi. This distinction shows that wants are shaped by individual preferences, cultural influences, and personal experiences, allowing businesses to tailor their offerings to align with the specific desires of consumers.

The other options don't fully capture the nuance of what constitutes a want. Describing a want as a need addressed by a service lacks the specificity that defines a want, while framing it as a general preference does not adequately convey the targeted nature of how wants fulfill specific needs. Meanwhile, referring to a want as a temporary desire suggests a lack of long-term significance, which is not always the case; many wants can be sustained and form part of ongoing consumer behavior.