Who is referred to as an organisational buyer?

An organisational buyer is specifically defined as someone who makes purchases on behalf of a business or organization rather than for personal use. This role typically involves making decisions that take into account the needs and goals of the organization, including considerations like budget, procurement processes, and the overall strategy of the business.

For instance, an organisational buyer might work in a procurement department and be responsible for sourcing materials or services that the organization needs to operate effectively. This can include negotiating contracts, evaluating supplier proposals, and managing vendor relationships, all of which are aligned with the organization's objectives.

The other options do not fit the definition of an organisational buyer. Individuals who purchase for personal use do so for their own benefit and are considered consumers, but they are not making purchases in a business context. Consumers influenced by marketing strategies similarly relate to individual buying behavior rather than organizational purchasing. Lastly, a supplier of goods to a company is focused on providing products rather than making purchasing decisions, placing them in a different role within the supply chain. Therefore, the only option that correctly identifies an organisational buyer is the one referring to someone buying on behalf of an organization.